CINDY LEE (WARE) REICHARDT
CINDY LEE (WARE) REICHARDT
Cindy worked as a Real Estate Broker for Texas Select Properties Inc. for many years. She was a member of Second Baptist Church in Houston, Texas. Cindy enjoyed being with her husband Roland & marketing their company Texas Select Properties, Inc. She enjoyed thinking about their company and how she could enhance their marketing skills with the public & landowners. Cindy enjoyed the ranch life with Roland, watching him work the land, their cattle on the ranch and most of all just being there in the wide-open spaces on the prairie.
She had a menagerie of ranch animals, two of her favorites, two donkeys that she had when a Seller in 2004 decided to give them to us for selling their property. She named them Fannie Mae & Freddie Mac. They are still part of the landscape at the ranch. Cindy started her career at John Daughtery Realtors as a Manager for his west Houston office on Kirkwood & Memorial Drive.
She managed many Real Estate agents over the years in that office. Her expertise was Marketing and helping the agents. After getting her Broker’s license she left John Daughtery Realtors and opened her own company and bought a franchise called Weichert Realtors in Sugar Land, Texas. They also had Texas Select Properties in Bay City Texas and the main office for Texas Select at the ranch in Colorado County. They had many agents working for them in all areas of Real Estate, Farm & Ranch land, residential & commercial. During her stay at Weichert Realtors, her group developed software for realtors called 8Touches. In her development of this software and years of work she approached the Houston Association of Realtors to show them a new way of how agents can use this marketing tool for Real Estate besides having it on the MLS’s. It was something special. This new marketing approach for realtors was approved by HAR and put on HAR’s site under the marketing tab for realtors to use.
It took 8 Touches or 8 steps to complete the process with templates, color photos, description of the agents’ property, mailing address, stamped and to the printer in 8 steps and out the door--all in one application and one site. It was a successful venture with HAR and for the Realtors; it was a great tool for the Realtors and a new way to market properties through 8Touches and this software. And it was not long till someone noticed the need for this new software in Real Estate. So, RR Donnelly, a United States and world known printing company plus being a Fortune 500 company from New York and Chicago bought the company in 2011. Cindy and her group worked for Donnelly for 3 years and travelled across the United States selling 8Touches all over again to Real Estate companies and Real Estate agents on this new marketing venue.
After her three years with Donnelly, in 2015, she teamed up with her husband, Roland, at Texas Select Properties and started a new company called CRE8. This time they did it for themselves, and this marketing company marketed to 15 counties surrounding Colorado County. She helped him market all their listed properties plus marketed the Houston area. But this new company was targeted to landowners by putting Sold comparable properties on a mailer to let the landowners know what the market was like and what land was selling for in their area. It, too, was a success and the both of them sold millions of dollars of Real Estate together. Cindy was a genius when it came to marketing; she knew how to market people through this marketing venue, she understood how to be a marketer and most of all how to be a winner in anything you put your mind to. She was a businessperson and a successful one at that, she was that good.
Cindy is survived by her mother Patricia Ware of Baytown; husband Roland L. Reichardt of the Cat Spring/Bernardo community; son Michael “Lance” Gentry of Sealy; son Christopher Gentry and wife Carla of San Diego, California; sister Tracy Elam and husband John of Baytown; brother Louis Ware and wife Linda of Brenham; grandchildren Micah Gentry and Cassidy Gentry; step-grandchildren Frankie Martinez and Johnny Delgado. She was preceded in death by her father Lee Roy Ware. A memorial service was held on Friday, August 9, 2024, at 2:00 PM at Henneke Funeral Home in Columbus, Texas. Visitation was held on Friday, August 9, 2024, from 1:00 PM to 2:00 PM at Henneke Funeral Home. Pastor Shawn Buser officiated. Memorials may be given to KHCB Radio, 2424 South Blvd., Houston, TX 77098.
Online condolences may be given at www.hennekefuneralhome. com